We also leveraged Yelp as an additional lead source. Over the course of two years, we successfully scaled their SEO efforts, helping Mr. Fridge dominate commercial fridge repair search queries as their core service. Now, in 2025, Mr. Fridge has fully transitioned to focus on commercial refrigeration repair and installation. Our ongoing strategy has delivered a consistent 30% increase in traffic quarter over quarter, now reaching over 74,000 quarterly visitors. The conversion rate has risen dramatically—from 1.8% at the start to 21.7% in the current campaign—resulting in approximately a 9-fold return on investment. We continue to support their growth, securing top 3 search rankings across the entire Seattle metro area for their most valuable services.