The number of appointments skyrocketed by five times, and more Google reviews started coming in, contributing to the success of the SEO strategy. This increased online visibility and credibility for Mr. Fridge, attracting even more customers. To handle the growing demand, Mr. Fridge hired additional staff, expanding its team to run the business more efficiently. This growth also allowed the company to diversify its services, expanding into the HVAC side of the business. With this success, Mr. Fridge scaled up further, opening a new location in Vancouver, BC, cementing its presence in the Pacific Northwest region.